App costs
What actually drives the cost of a mobile app, and what each of our monthly app plans covers.
- Reading time
- 2 min
App cost questions almost always come before anyone has scoped anything, which is why we start with a discovery call rather than a generic price list. The good news is that apps are a simple monthly subscription, so you know the cost up front: Basic is £100 a month and Bronze is £200 a month. Silver is £350 a month and Gold is £500 a month. Custom covers anything bigger.
Each level is defined by what the app does. Basic is a content app with pages, news, offers and push notifications. Bronze adds customer accounts and bookings. Silver is an e-commerce app synced with the shop on your Gold website plan. Gold is a subscription or platform app, with in-app subscriptions, user roles, an admin dashboard and integrations. The prototype stage means you see and test the app before the build, so the right level is clear early.
The biggest drivers of which level you need are the number and complexity of distinct screens and workflows, how much the app needs to connect to existing systems (a calendar, a stock system, a CRM), and whether it needs real-time features like live chat or push notifications tailored to individual users rather than broadcast to everyone. If it goes beyond Gold, Custom is scoped together.
Because we build on a shared codebase between your website and app, a business that already has a Digital Space website plan often finds the app is quicker to deliver, since design tokens, authentication, and often real backend logic already exist and can be extended rather than rebuilt. If you take both, the bundle calculator on the pricing page works out a monthly saving for you.
Every app plan includes hosting, OS and SDK updates so the app doesn't fall behind Apple and Google's changing requirements, store compliance checks, and crash monitoring, with a small allowance of changes each month on Bronze and above. The minimum term is 24 months. One cost that's genuinely outside our pricing: Apple and Google's own developer account fees, billed directly by them, which we'll tell you about plainly before you commit to anything rather than leaving as a surprise after launch.
Ready to talk it through?
Tell us a bit about your business and we will be in touch within one business day.

